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DIRECT MARKETING in general and ADCAMS in particular
Page Group Now Offers Powerful Direct Marketing Technology
Through our recent strategic partnership, Page now offers our clients comprehensive direct mail support—high-caliber lists, efficient fulfillment, and a unique data acquisition technology—ADCAMS. ADCAMS delivers a one-two punch:
—seamless tracking from print to internet and back, coupled with
—prospect data capture and real-time reporting that puts the marketing director in the driver's seat.
The only system of its kind, ADCAMS actually redefines direct marketing. It captures prospect intelligence and accrues new contacts, while managing multiple initiatives simultaneously. Anyone in this field understands the advantage such performance represents. And its multi-channel strategy has resulted in an unbroken track record of increased responses.
ADCAMS Bold New DM technology allows you to:
- View results immediately—in real time, not in a month;
- Measure and gauge list effectiveness and overall effectiveness of marketing initiative so you can streamlline your strategy moving forward;
- Gain marketing intelligence about prospects (subject-area of interest, history of enrollment, previous mailings and responses) that informs your next move;
- Automatic data capture = No re-keying or updating of data ever again—it's done by the prospects themselves;
- Update and augment your in-house database automatically;
- Receive both event rsvp's plus requests for information with one tool;
- Manage multiple initiatives on one interface;
- Gain greater control and flexibility—organize the information the way you need it; and finally,
- Increase your response rate, enhancing your ROI.
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