Page Group Partners with Direct Marketing Experts February 1, 2007 Jorge Bach Assumes the Role of Art Director at Page September 19, 2006 Dr. Dana Beyer retains The Page Group to Brand Political Campaign June 15, 2006 ASIS International Hires Page Group for Certification Branding June 6, 2006 GW's College of Professional Studies Launches Newly Rebuilt Web Site for 'GW Near You' January 31, 2006 The National Breast Cancer Coalition Launches Newly Rebuilt Web Site for Graduates of Project LEAD September 14, 2005 Page Group-Produced Healthletter Commended in Real Simple July 7, 2005 The Page Group Helps Draw Record-Breaking Attendance to the National Breast Cancer Coalition's Annual Advocacy Conference June 8, 2005 Page Group Takes it to the (Adams National) Bank May 16, 2003 Page Helps Boost Numbers at PCBC 2001 and Gains an Award December 2, 2002 Page Beefs up Team to Confront New Challenges in the Meetings & Expositions Industry October 1, 2002 GWU's Professional Development Courses and Page Group Team Up Again March 1, 2001 Page Group and PCBC Home Building Show Team Up September 1, 2000 Page Group and TIA Team Up to Launch Pow Wow Online September 1, 2000 Page Group Partners with Direct Marketing Experts Team to present at UCEA Marketing Conference February 1, 2007. Today The Page Group announced its partnership with a powerful player in the direct marketing field: Tower Marketing, a direct marketing force that features ADCAMS (Acquisition Data Capture and Management System), a best-of-breed lead acquisition application. Sarna Marcus, president of Page, an award-winning branding and strategy firm, was actively seeking a direct marketing partner to complement its high-powered, targeted design. "But," she says, "we weren't prepared for what we found. ADCAMS' custom application offers significant advantage to Page clients who need to grow membership, enrollment, donations, or attendance." Direct marketing guru Alexis Heins adds "This is a dream team. We can't wait to put our combined expertise to work and watch the numbers get higher and higher." ADCAMS' unique data acquisition technology delivers a one-two punch: seamless tracking from print to internet and back, coupled with new contact acquisition and real-time response analysis that puts the marketing director in the driver's seat. "Let me make it clear." says Marcus, "What we have here is not direct mail as we know it. ADCAMS has done it—they've actually redefined direct marketing." In the year that ADCAMS has been in operation, clients have seen an increased response rate in the double digits. "This combination of high-impact design and messaging, together with real-time response and market intelligence acquisition is win-win." Marcus and Heins will be teaming up to deliver a seminar at the upcoming UCEA Marketing Seminar in San Francisco, February 15-17, 2007, as well as other speaking opportunities, sharing their expertise with marketing directors nationwide. Together they prove yet again that powerful direct marketing applications and award-winning design are a no-lose combination. Return to top Jorge Bach Assumes the Role of Art Director at Page SILVER SPRING, MD, September 19, 2006. Sarna Marcus, president and creative director of The Page Group, Inc. has announced the appointment of Jorge F. Bach to the position of art director. Jorge has been senior designer at Page since June 2004. Says Marcus, "He's had a big impact on the firm's success ever since." Bach came to Page from M&M Associates, Inc. in North Philadelphia, Pennsylvania, where he served as art director, working with such accounts as Saks Fifth Avenue, Cingular Wireless, and The Home Depot. A graduate of the Pennsylvania College of Art and Design in Lancaster, Pennsylvania, Bach spearheads the concepts for such Page Group clients as Nutrition Action magazine, GW University's Professional Degree Divisions, and The American Society for Industrial Security (ASIS). As art director of The Page Group, Jorge will oversee all projects, both print and web. "But I'm still the go-to guy for our clients", he says. "That connection is what pulls it all together." Return to top Dr. Dana Beyer retains The Page Group to Brand Political Campaign SILVER SPRING, MD, June 15, 2006. Dr. Dana Beyer, Democratic candidate for State Delegate in Maryland District 18, has hired The Page Group to develop strategic branding materials and a dynamic web presence (www.danabeyer.com) for her political campaign. The Page Group's long record of branding success attracted Beyer to the firm, located in Silver Spring, Maryland. Most notably, Page creates a strategic blend of web and print to communicate their clients' value. Beyer understood the importance of getting strong branding if she was going to win voters over. A retired eye surgeon from Chevy Chase, Maryland, Beyer has long been active in the Montgomery County community. She has been a vocal advocate for social change, serving on the boards of the Human Rights Campaign's Federal Club, the Democratic National Committee's Gay and Lesbian Leadership Council, and the National Gay and Lesbian Task Force's Legislative Council. She currently serves on the board of both the National Center for Transgender Equality and Equality Maryland. If elected, Beyer will be the first openly transgender person to serve in State Office. Her positions on issues important to District 18 Democrats can be seen on her site at www.danabeyer.com. "Dana is a strong voice for progress on many fronts. We are proud to play this pivotal role in her effort to represent District 18 in Annapolis" says Sarna Marcus, president of The Page Group. A well-known leader in branding communications, Sarna was an early advocate of employing the persuasive marketing power of the Web. Her firm not only creates dynamic branding for its clients, it increases their visibility, and expands their audience - in this case, Beyer's voter base! Other branding initiatives developed by Page can be found at www.pagegroup.com/branding. Return to top ASIS International Hires Page Group for Certification Branding SILVER SPRING, MD, June 6, 2006. The American Society for Industrial Security (ASIS International) has retained The Page Group to develop strategic branding materials for its three international certification programs. ASIS International is the largest international organization for security professionals, dedicated to providing programs and resources to help members effectively manage the complex security challenges of today. Perhaps most notably, ASIS International offers the industry's only internationally recognized security certifications: the Certified Protection Professional, the Professional Certified Investigator and the Physical Security Professional. All are board-certified and encompass rigorous education and experience requirements. "We are excited about helping ASIS International certifications get the recognition they deserve in this era of increased security concerns," says Sarna Marcus, president of The Page Group. Sarna is an expert in branded communications. Her firm specializes in marketing communications that help Page Group clients increase their visibility, their market share, and their bottom line. Other branding initiatives developed by Page can be found at http://www.pagegroup.com/branding. Return to top GW's College of Professional Studies Launches Newly Rebuilt Web Site for 'GW Near You' SILVER SPRING, MD, January 31, 2006 The George Washington University's College of Professional Studies has launched its newly designed and restructured site for GW Near You, its off-campus graduate division. The new site was developed by The Page Group, a branding and marketing firm in Silver Spring, Maryland. Page's goal was two-fold: to create a branded online presence for GW Near You, and to achieve optimum usability. But creating state-of-the-art functionality posed a challenge, since a number of new academic programs required their own branded sites-within-a-site, while being linked to GW University's parent site for policy and financial information. Rethinking the entire structure was necessary for the rebuild, but the process resulted in a superior experience online. GW Near You Marketing Director Troy Teeboom is delighted with the site: "Our web site was in drastic need of improvement (it was more than six years old!). The new site is not only attractive and easier to navigate, it really works! Now all our marketing has come together under one umbrella look with consistent approaches to conveying information. We love it, but more importantly our students love it!" Specialists in creative communications solutions, The Page Group is headed up by Sarna Marcus, a well-known communications expert. Page's team of creative professionals work with their clients to gain increased market share. Return to top The National Breast Cancer Coalition Launches Newly Rebuilt Web Site for Graduates of Project LEAD SILVER SPRING, MD, September 14, 2005 The National Breast Cancer Coalition (NBCC) has launched its newly designed and rebuilt site LeadGradsOnline.org. The new site was designed and constructed by The Page Group, a marketing communications firm specializing in branded online initiatives. Their goal was to fulfill the NBCC vision of building community online for LEAD graduates. Graduates of the Project LEAD program receive in-depth training about the science of breast cancer and the impact of public policy on individuals in treatment. This intensive advocacy training doesn't stop with graduation. Education and skills sharing is ongoing, and community is an essential and vital part of that process. The original LeadGradsOnline.org site was constructed two years ago and usability problems became apparent almost immediately. Created by a technology firm, the site elicited frustration on the part of its constituency: counter-intuitive organization made it difficult to locate even the most simple information; sections of the site lacked descriptive copy, screens lacked margins, and type ran off the screen. Perhaps most important, NBCC staff were unable to update basic content in-house, due to the site's unwieldy construction. The Page Group rebuilt the site around key user needs with many community-building features and functionality - multi-directional calendars and bulletin boards; peer exchanges; a bulletin board to alert other grads about professional opportunities; a search tool allowing grads to find each other; a list serve where users can discuss pressing issues; and Webcasts to support scientific and advocacy presentations by experts. The overall design of the site is significantly improved, with an open layout and easy navigation, all reflecting the LEAD branding. "We chose The Page Group" because of their expertise in branding and in marketing communications." says Annette Bar-Cohen, Director of Programs and Outreach for NBCC. "They were really great to work with, plus we're getting great feedback from our grads already!" Return to top Page Group-Produced Healthletter Commended in Real Simple Silver Spring, MD, July 7, 2005. Last month's issue of Real Simple magazine praised Nutrition Action Healthletter, designed by The Page Group, as one of the best nutrition publications in the country. The review cited its "detailed sections" and smart, readable content. The monthly magazine is produced by the Center for Science in the Public Interest, in Washington, DC, and has a multinational circulation of 800,000 readers. In Real Simple's article "Health by Mail," a panel of medical experts evaluated dozens of health newsletters. The judges awarded good marks for magazines that met their strict standard for well-produced, informative publications. They named Nutrition Action Healthletter one of the two top nutrition publications of its kind, and commended it for its "hard-edged stories" and serious commitment to its mission. "The excellent work that the Page team delivers has really contributed to our success," said Nutrition Action Editor in Chief Stephen Schmidt. "Sarna Marcus and her team are smart, talented, and flexible; they produce results that never disappoint." The Page Group, www.pagegroup.com, a branding and communications firm located in the Washington, DC area, has worked with CSPI to produce Nutrition Action for 20 years. Return to top The Page Group Helps Draw Record-Breaking Attendance to the National Breast Cancer Coalition's Annual Advocacy Conference SILVER SPRING, MD, June 8, 2005. The Page Group is pleased to announce that its branding and promotional initiative for NBCC's Annual Advocacy Conference helped produce a 400% increase in attendance. Working as a creative team on behalf of NBCC's Advocacy Conference for the first time, Page developed a strong visual brand for the conference, and developed key promotional vehicles designed to highlight its value, focus, and impact. Always meeting in Washington, DC, the NBCC Annual Advocacy Conference is the most comprehensive event of its kind, bringing together breast cancer activists from all over the country. High-powered networking is combined with information-rich workshops. Topping off the conference is a well-orchestrated lobbying day on Capitol Hill, where advocates bring pivotal issues to the attention of members of Congress, issues that make a difference for individual breast cancer patients both during their treatment and after. Annette Bar-Cohen, Director of Programs for NBCC, says "The Page Group's branding campaign clearly helped us far exceed our attendance goals. They did a superb job in creating and reinforcing the branding of The NBCC Annual Advocacy Conference in a thorough campaign comprising promotional mailings, email bulletins, and an easy-to-navigate web presence that not only looked terrific, but also really sold the benefits of this important event." Sarna Marcus, president of The Page Group, comments "It's a great feeling to have worked so effectively with NBCC team and to have reaped such impressive results. Surpassing NBCC's goal for its 2005 Advocacy Conference is an enormously rewarding accomplishment." Return to top Page Group Takes it to the (Adams National) Bank Silver Spring, MD, 16 May 2003 Ð This month The Page Group, a creative branding and e-solutions firm, has been focusing its considerable creative abilities on creating a dynamic branded web presence for The Adams National Bank. Adams National, an active presence in the Washington, DC community, has a solid base of small and growing businesses and non-profit organization clients. Throughout its 24-year history, the bank has supported women- and minority-owned businesses and has grown to become one of the twenty most successful community banks in the United States. Their new website will feature Adams National's president Kate Carr's vision of Adams as a bank committed to serving and supporting community- its organizations, its institutions, and its people. What's more, their online banking services will be accessible from anywhere in the site. Says Sarna Marcus, president and creative director of The Page Group, "We are committed to capturing and conveying The Adams National Bank's community activism, right up there next to the their commitment to personal one-on-one access. It's a potent combination." The new website is part of an overall branding initiative being undertaken by Adams National to build recognition of its unique value throughout the region. Return to top Page Helps Boost Numbers at PCBC 2001 and Gains an Award Bethesda, MD, December 2, 2002 -- The International Association for Exposition Management (IAEM) has again awarded First Place in the "Art of the Show" awards to The Page Group for excellence in the marketing and promotion of expositions. The award was for its Attendee Promotion on behalf of PCBC - The Premiere Home Building Show held annually in San Francisco. The awards presentation will take place at IAEM¹s Annual Conference In Orlando, Florida, December 10th through 12th. Retained by Linda Baysari, Vice President of the prestigious PCBC event to help build the number of both exhibitors and attendees, The Page Group worked closely with the PCBC team to help them achieve their goal ­ to grow their event, traditionally filling one hall at the Moscone Convention Center, to fill both halls. To accomplish this, the creative professionals at Page developed a strong, progressive branding for the event and carried it throughout all exhibit and attendee promotion. The number of attendees increased by more than 20 percent over the previous year (as compared to the national average of less than 3 percent). The entire promotional campaign can be viewed at http://www.pagegroup.com/pcbc. "We are honored to have again won recognition from our peers in the expositions arena." Says Sarna Marcus, President of The Page Group. "But we are even more gratified by the results we¹ve consistently help our clients achieve." Return to top Page Beefs up Team to Confront New Challenges in the Meetings & Expositions Industry Bethesda, MD, October 1, 2002 -- As the convention and exposition industry continues to recover from 9/11, The Page Group believes that now more than ever, a combination of solid marketing strategies is the key to survival. And they should know. Page is well known throughout the industry for its expertise in growing some of the country's top events. According to Page Group president, Sarna Marcus, "Tight marketing budgets offer an opportunity to focus and innovate. Unfortunately, low budgets usually result in a cookie-cutter approach -- a recipe for failure in this uncertain environment." Marcus believes that "smart-looking alone doesn't make it any more. It's got to be smart-thinking as well." To further enhance its Strategic Services area, The Page Group has created alliances with two recognized communications professionals: Marilyn Keyes, for astute marketing strategy; and Ann Revell-Pechar, on the public relations side. Marilyn Keyes is a heavy-hitter in branding and marketing strategy both here and abroad, with a focus in e-solutions, research and branding. She has worked with the National Association of Realtors, Market-Wise, Inc., The George Washington University, and the Center for Excellence in Education, among others. Ann Revell-Pechar, known in her field as an "image crafter", has orchestrated PR and media campaigns for over 45 enterprises, including VisualCommerce, Inc., New Enterprise Associates and the Maryland Department of Business & Economic Development. She has taught Communications at Rochester Institute of Technology. The Page Group has received over twenty IAEM "Art of The Show" awards. Its clients have included the Association for Training & Development (ASTD), the Food Marketing Institute (FMI), the Direct Marketing Association (DMA), and Automotive Aftermarket Industry Week (AAUW). Return to top GWU's Professional Development Courses and Page Group Team Up Again Bethesda, MD, March 1, 2001 -- The George Washington University's Professional Development Courses has retained The Page Group of Bethesda, Maryland to market and brand its Summer 2001 Institutes. Originally commissioned in 1997, The Page Group developed a professional and high-profile branding for GW's ever-growing continuing education offerings. Page's marketing initiatives included a strategic multi-channel blend of image-rich catalogs, direct mailers, ads, and a highly interactive web site. The GW-Page Group alliance has reaped many of the awards from the "Marketing for a Competitive Edge" competition sponsored by the University Continuing Education Association (UCEA), winning 13 awards to date, including three Gold Awards, eight Silver, and two Bronze. GW's CPD Summer Institutes are full immersion programs, running four to six weeks in length, held during the summer months. This summer's offerings include eight certificates in Interactive Multimedia & Web Design programs (including ColdFusion, Flash, 3DS Max, and Speed Razor), six Information Technology programs (from Internet Networking to XML Application Development) and two Appraisal Studies in Fine & Decorative Arts. Troy Teeboom, Marketing Director, says "We continue to select The Page Group to partner with us in our marketing initiatives because of their focus on results coupled with their strong experience in strategic branding. We look forward to working with them this summer to further increase the visibility and success of our Summer Institutes as well as the entire range of CPD offerings." Return to top Page Group and PCBC Home Building Show Team Up Bethesda, MD, September 1, 2000 PCBC, The Premier Home Building Show, has hired The Page Group to promote their 2001 event to be held July 24Ç27 in San Francisco. Starting in 2001, PCBC will be expanding in size and broadening its scope to highlight the rapidly growing role of technologyÇdriven systems and solutions in the home building industry -- in the exhibit halls and educational sessions alike. Over its 40 year history, PCBC has grown to be known as the notÇtoÇbeÇmissed event in the home building industry, with over 69% of its attendees at the CEO or comparable level, and 65% with annual revenues in excess of $10 million. The event offers upwards of 100 educational sessions, and boasts a soldÇout status year after year. Linda Baysari, VP of Marketing for PCBC, the event's sponsor, says "We chose The Page Group because of their considerable design prowess and their extensive experience in marketing and branding conventions and expositions. We feel that Page can help create a compelling image for our newly designed event and spread the word nationwide and to the Pacific Rim about the enormous value it offers." In addition to PCBC, The Page Group continues to work with The Direct Marketing Association (DMA), promoting its rapidly expanding twiceÇaÇyear Web marketing event: The DMA's net.marketing conference & exhibition. Page and The DMA have worked together to aggressively grow this popular event during its 3Çyear history. The last net.marketing event showed a whopping 34% increase over the previous year. The Page Group is a marketing, branding and communication firm based in the Washington, DC area. Their team of marketing, design, and Web professionals specializes in creating targeted and persuasive marketing support for large organizations and corporations alike. Return to top Page Group and TIA Team Up to Launch Pow Wow Online Bethesda, MD, September 1, 2000 The Travel Industry Association of America (TIA) has contracted with The Page Group to create an online marketplace for its industry. Named after Pow Wow, TIA's annual real time global gathering, Pow Wow Online will serve as a vertical portal where major players in the USA travel industry link up and do business with their international travel customers year round. Launch is scheduled for early fall. The Page Group, a veteran at creating persuasive marketing sites for its conference and exposition clients, has been partnering with Market4Site, known for its expertise in creating vertical portals. Together, they've developed the programming and user interface to make Pow Wow Online a reality. Among the Site's features is a powerful searchÇandÇfind engine that enables international tour and travel buyers to input multiple search criteria, and locate only those USA travel services and destinations they need. Buyers are able to review each company and its products in its own interactive online showcase. Additional functions of Pow Wow Online include the ability of buyers to email multiple queries and rfp's, and store all desired documentation in their own confidential online record. Betsy O'Rourke, Vice President of Marketing for TIA, says "We're proud and excited to offer such a valuable service to our constituency. Now it won't matter whether you're in Tucson or in Thailand; travel professionals can do business Pow WowÇstyle 365 days a year. The Page Group is a marketing, branding and communication firm based in the Washington, DC area (http://www.pagegroup.com). Their team of marketing, design, and Web professionals specializes in creating targeted and persuasive marketing support for large organizations and corporations alike. Its partner, Coe-Truman Technologies, Inc., is located in Westmont, Illinois (http://www.ctt-inc.com). Return to top