|
|
Learn how to develop, manage, and maintain an effective enterprise-wide Web strategy. From media planning, to co-ops and partnering, to integration and measurement, find out how to build your strategy around the customer.
Get the tools you need to execute Internet directives. From advertising online to branding to commerce and back-end solutions, learn the tactics that will take your strategy to a whole new level.
Marketers can't capitalize on new media without understanding the technology advances that exist! Find out what technology exists, what's coming down the pipeline and how to apply it all now to get ahead of the competition.
In this interactive track discuss all areas of Web marketing and commerce with your peers. Sessions will be informal and led by an interactive expert in each area.
Copyright 1998
Direct Marketing Association, Inc.
1120 Avenue of the Americas
New York, NY 10036-6700
Phone: 212.768.7277
Fax: 212.302.6714
Design by The Page Group, Inc.