 
 
 
 
|
 
|
 |  |
|
Monday, 8:45-10:00 am
Opening General Session
H. Robert Wientzen, President and CEO
The Direct Marketing Association, Inc.
What is the Internet's impact on direct marketing today and tomorrow? DMA President & CEO H. Robert Wientzen will answer that question, sharing his vision of where the $1.4 trillion industry is headed as we accelerate onto the Information Autobahn.
In this age of E-Commerce, you need to know how and why the Internet is so important for your business. Get an inside view from the leader of the world's largest direct marketing association and see what the future of Web marketing holds for you.
Creating and Nurturing a Premier E-Business
Dick Anderson, General Manager
Enterprise Web Management, IBM Corporation
Learn from the man behind IBM's internal transformation to an E-business.
Using IBM as a leading case study example, Dick Anderson will describe how
to prioritize Web investments, how to develop Web business objectives, and how to analyze and predict business return. You'll learn how to effectively interface with customers through the Web, and gain insight into the key business processes that will lead to future market dominance.
|
|  |
|
 Tuesday, 8:45-9:45 am
General Session
Ann Winblad, Founding Partner
Hummer Winblad Venture Partners
Leader of one of the most successful venture capitalist companies today, Ann Winblad will give you insight into what it takes to succeed in the digital age.
Find out what metrics you need to get critical funcing for new start-ups and existing companies. Hummer Winblad has over $200 million in venture capital under management. Ann is a renowned software industry entrepreneur and technology leader, distinguished by Business Week as one of Silicon Valley's top power brokers and by Time Digital as one of technology's 50 Cyber Elite.
|
|  |
|
 Tuesday, March 2, 11:30am-1:00pm
Luncheon & Presentation
David Siegel, Founder and President
Studio Verso
Author, Creating Killer Web Sites: The Art Of Third Generation Site Design
 In this not-to-be-missed keynote presentation, David Siegel explains how organizations can improve business development, build consumer awareness, deliver responsive customer service and increase market share by applying overall business strategy to their Web site designs. Maintaining that the best and most effective sites are built around core business objectives, he'll give you a guided tour of sites that meet the third generation criteria -- those designed from the customer's point of view, with content on each page that encourages exploration.
about the tracks
sessions by track | sessions by date
workshops | keynote speakers
sessions | exhibition | special events
schedule at-a-glance | housing & travel
registration | home | contact
|
|
Copyright 1998
Direct Marketing Association, Inc.
1120 Avenue of the Americas
New York, NY 10036-6700
Phone: 212.768.7277
Fax: 212.302.6714
Design by The Page Group, Inc.
|