All workshops will be held on Sunday, February 28. The workshops run concurrently, and each workshop is broken into four parts. The schedule for all workshops is as follows: 10:00-11:00 a.m. -- Workshops Part 1 11:00-11:15 a.m. -- Break 11:15 a.m.-12:30 p.m. -- Workshops Part 2 12:45-1:45 p.m. -- Networking Luncheon 2:00-3:15 p.m. -- Workshops Part 3 3:15-3:30 p.m. -- Break 3:30-4:30 p.m. -- Workshops Part 4 Anne Cochran Director i.Media Cambridge Technology Partners Have you ever picked up a copy of Wired or Fast Company and felt like the world was passing you by in one fell swoop? In this highly interactive and informative workshop, find out the latest buzz on what's happening now from marketing and technology, to tools and commerce. More than just the basics on Internet marketing and commerce, this workshop will inform you of what's happening now and what to look for next. Fran Maier Senior Vice President of Marketing and Business Development women.com Learn the ins and outs of marketing your site and making it known. If you want your Web site to advertise your products and sell goods and services, people need to know it exists! From media placements and strategic alliances, to distribution, co-branding and using search engines, this workshop will give you all you need to let the world know you're out there. Lauren Freedman President the e-tailing group, inc. Donna Iucolano Vice President Internet Services 1-800-FLOWERS, Inc. Judy Neuman Divisional Vice President Interactive Media Eddie Bauer Here's where you'll get crucial info for your E-Business -- both for beginners and those more advanced. Morning sessions are perfect for companies just getting into E-commerce. Using the eGuide, a merchant's workbook on E-Commerce, discussion will center around strategy, building brands online, reviewing the numbers, and building the site. Afternoon sessions will delve into issues for companies already selling online -- merchandising strategy, building the plan, customer service, affiliate marketing, frequent buying programs, tracking and measuring results, and distribution. If you'll be attending this session, please E-mail ccocoves@the-dma.org to request a copy of the eGuide, which must be completed prior to attending. Charlie Tarzian President Blau Technology Group Take a look at the whole process behind the scenes from a customer's point of view. From picking a fulfillment provider, to benchmarking, to customer support, this workshop will give you the core components for building a customer care strategy and solution that delivers. Learn how to build and maintain a database, bring customer service online, and effectively use E-mail for support. Lisa Bodell Principal Strategic Insites Michele Madansky President Madansky New Media From site design to banner ad development, find out all you need to know about creative design online. Learn how to develop a results-oriented creative strategy up-front. Get the ins and outs of designing for ease of navigation and commerce. Learn from recent research what customers really look for when visiting a site, so you can design your Web content with a customer focus. Gregory Wester Corporate Director Special Practices Organic, Inc. Steve Larsen Vice President Marketing and Business Development Net Perceptions, Inc. Today's business planners frequently find themselves lacking figures to estimate, support, justify and maximize their Web strategy. This workshop focuses on giving you numerical insights from industry leaders in development, advertising, research, consulting, and technology. Discuss demographics, psychographics, and segmentation strategies. Explore the topics of ROI analysis, development costs, labor/recruitment costs, and fulfillment expenses. Tackle the market -- with emphasis on monetary volumes, the global marketplace, market shares, and profitability. about the tracks sessions by track | sessions by date workshops | keynote speakers sessions | exhibition | special events schedule at-a-glance | housing & travel registration | home | contact

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