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Bounce ideas off peers in these issue-oriented roundtables, guided by Facilitators and fueled by imagination.
Tips to Make Your E-Mail Marketing Successful
Facilitator: Regina Brady, Vice President, Interactive Services, Axciom/Direct Media
Leveraging Your List Asset in These Changing Times
Facilitator: Richard Holpp, President & COO, AZ Marketing Services, Inc.
Customer Retention Strategies
Facilitator: Henry W. Rossi, Vice President, America Online, Inc.
Best Practices in Database Marketing: How It's Being Used to Optimize Contact Strategies With Customers and Prospects
Facilitator: Gary Beck, President, FCB Database Marketing Group
Direct Response Television: How to Integrate It With Other Media
Facilitator: Iris Shokoff, President, Iris Shokoff Associates
Continuities: Challenges and Opportunities
Facilitator: Joan Stamler, EVP, Marketing & New Product Development, Atlas Editions USA
Exploring Creativity in Hispanic Marketing
Facilitator: Jorge E. Reynardus, President, Vidal Reynardus & Moya
Bring your own examples of targeted direct marketing packages to Hispanics for a special creative critique from your peers
Targeting the Gay/Lesbian Marketplace
Sponsored by The DMA Special Interest Councils & Segment Groups
Facilitator: John Knoebel, President, Triangle Marketing Services
Direct-to-Patient Marketing for Pharmaceuticals
Facilitator: Chuck McLeester, Vice President, Marketing, Roska Direct
Marketing to Asian-American "Netizens"
Sponsored by The DMA Asian-American Marketing Group
Facilitators: Alex Nakhapetian, Director, Direct Mail, Admerasia
Jeff Moss, General Manager, Cyberasia
David Zing, Vice President, Sina.com
How to Hit a Moving Target: Marketing to Business Travelers
Facilitator: Daniel Keifer, Senior Vice President, Account Director, C-E Communications
Marketing to African-American Women
Sponsored by The DMA African American Marketing Council
Facilitator: Robin Willis, Director, Integrated Sales & Marketing, Singer Travel Associates
Scandinavia: An Alternative Point of Entry Into the European Market
Facilitator: Robert T. Yarbray, Jr., International Business Manager, Unimedia DM
Surviving and Thriving in Latin America
Facilitator: Peter Jupp, Chairman & CEO, INFOCORE, INC.
Best Kept Secrets and Surprises in Eastern Europe
Facilitator: Sandi Cesko, President, Studio Moderna
How to Market Into Australia and New Zealand and Get Results
Facilitator: James Sergej Saftich, National Director, Sales & Marketing, The Great Australian List Company Pty Ltd
Japan: What You Should Know Before Going In
Facilitator: Cynthia Miyashita, President, Hemisphere Marketing Japan
Exploring Opportunities in Canada
Facilitator: Janet Stanek, Senior Vice President, Managing Director, Wolf Direct
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