Join us at this year's weekend gala event, as it's time once again to honor your direct marketing colleagues and their best, most innovative direct mail campaigns. Each year, the Direct Marketing Association presents the coveted ECHO Awards to recognize outstanding direct marketing campaigns from around the world. This is the moment we showcase the total package -- from brilliant strategies to breakthrough creative to phenomenal results. And we're bringing it all together with plenty of laughs, as this year's ceremony is hosted by the hilarious comedian Paula Poundstone.

Known especially for her keen observational skills and deadpan style of humor, Poundstone is the winner of an Emmy Award, an American Comedy Award, and two CableACE Awards. She tours 45 weeks a year and has been the feature of numerous HBO comedy specials. But Poundstone is truly in her element when showcasing her interactive talent, such as when she was "The Tonight Show" correspondent for both the Democratic and Republican conventions in 1992. Or when she's reporting for "The Rosie O'Donnell Show," where her beat includes such stories as making emergency calls with a plumber. Or -- even better -- when Paula Poundstone is on stage at the 1999 International ECHO Awards Ceremony, awarding the best in the direct marketing industry! Don't miss it!