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Don't miss the spectacular opening -- arrive early and you won't be
disappointed.
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H. Robert Wientzen, President & CEO
Direct Marketing Association, Inc.
Bob Wientzen will share his vision of where the dynamic direct and
interactive marketing business is headed in this rapidly changing,
increasingly globalized marketplace. He'll point to the leading trends and
opportunities -- as well as big challenges -- that direct and online
marketers face as the business continues its journey into the digital
era. |
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Tom Peters, best-selling business author. Titles include In Search of
Excellence, The Pursuit of Wow, and The Circle of Innovation.
Tom Peters will give you the ideas and the tools to survive in the
tumultuous and chaotic years ahead. In his own inimitable style, he'll
demonstrate how following the "rules for business radicals" means coming to
grips with chaos and succeeding in spite of it. He'll show you how the
winners of tomorrow will deal proactively with upcoming revolutionary
changes, and how you (and your business) can reach new heights in the
21st century marketplace. |
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Frederick Reichheld, author, The Loyalty Effect
Frederick Reichheld demonstrates the power of loyalty-based management as a
highly profitable alternative to the economics of perpetual customer and
employee turnover. A director at Bain & Company and leader of the strategy
consulting firm's Loyalty Practice, his pioneering work in the area of
customer, employee and investor retention has solidified the link between
value, loyalty, and profits.
Reichheld's bestseller, The Loyalty Effect, was the first to make the
customer case for loyalty, providing the kind of hard numbers that make
sense to CEOs and Wall Street.
He'll show you how to create a truly customer-driven company by linking the
bedrock of customer value creation to the cash flow of your business.
Drawing material from his newest book due out in 2000, he'll show you how
leaders can inspire commitment from their best customers and employees, and
how to take loyalty to the next level. |
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Jay Walker, founder, Priceline.com
Jay Walker will give his insights into the business model
that has worked for him and he'll give his predictions on the future of
e-commerce. The Internet has had a profound effect on the way we do business and how business will be conducted in the future. New business models are emerging everyday. One of the most talked about models of the future is
consumer-driven pricing -- a model that has been proving successful for
Priceline.com. In 1998, Time magazine ranked Jay 25th among the 50 most influential business leaders in the digital age and this year Target
Marketing magazine named him Direct Marketer of the Year. |
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David Siegel, author and Web pioneer
David Siegel will bring to light the most common flaws of Web sites and the strategies that succeed. Through online examples and case studies, he'll
describe how the customer-centered, fourth-generation Web sites will succeed where content-based sites fail. He'll also teach you the four tactical values of a site and the four strategic values of a successful Web strategy. Chairman of Studio Verso and Siegel Vision, David Siegel is author of the international bestseller, Creating Killer Web Sites, Amazon.com's best-selling title. Arguably the world's best-known Web site designer, now a high-octane strategy consultant to Fortune 500 corporations, Siegel is a leading voice for customer intimacy. |
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Chuck Martin, author, lecturer, and recognized expert in online
publishing, is Chairman of Net Future Institute, a U.S. - based think tank focusing on the future of the Internet and e-commerce. He'll talk
about how to cope with the changes that lie ahead in the industry. |
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Richard Teerlink, Board Member and Former Chairman of Harley-Davidson, is "one of corporate America's
most powerful people" by Forbes magazine, he reestablished the
Harley-Davidson brand as a respected world leader in motor transport. |
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Keynote Speaker: Bob Allen, President
The Vermont Country Store
The Vermont Country Store began in 1946 with a black and white catalog containing 16 items. More than 50 years later, it's still being circulated. Bob Allen will chronicle the rapid growth period of the 1980s. He will also review the significant changes since 1994 that are defined by a special blend of entrepreneurship and strategic planning.
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