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Come to The DMA Global Direct Marketing Weekend and acquire the necessary skills to survey foreign markets, make the connections and grow your business on foreign soil:
- Get the information you need -- whether you're considering venturing into new foreign markets, or to reinforce your existing global presence
- Hear about rules and the hidden challenges in foreign markets that can crash and burn your direct marketing campaign
- Find out which are the world's next emerging markets
- Learn how to steer your international business through data protection legislation in international markets
- Network with other direct marketing executives who want to make international connections
This year the Global Direct Marketing Weekend takes on a whole new look and format -- four daylong tracks with individual sessions you can pick and choose without any prerequisite sessions.
Each track will start off with the "Absolute Essentials" session for attendees who are thinking of going global and a good overview and refresher for the experienced international marketer. It will cover the fundamental issues each attendee has to understand in order to succeed globally. All other sessions in the track will be addressing issues and questions for the attendee who has already entered international markets and is looking for a higher level of information and discussion. The new international marketer will also greatly benefit from attending these more advanced sessions.
A strong industry moderator will facilitate the sessions with global industry experts and practitioners as panelists. Your participation is strongly encouraged during these interactive discussion forums.
TRACK 1: Privacy and Data Protection -- Protecting Your Right to Market Internationally
Saturday, October 23
2:30 - 3:45 p.m.
The Absolute Essentials
U.S. direct marketers have enjoyed a relatively open market on the use of databases and customer information - internationally it's a different story.
* Hear about privacy concerns and initiatives all around the world that
could impede the growth of your international business
* Learn practical information on international database laws
4:00 - 5:15 p.m.
The European Union's Data Protection Directive: How Can I Protect and Grow My International Business?
This diverse panel will allow international marketers to hear and participate in discussing the impact of the latest government restrictions.
* What are the facts and what are the myths?
* How will the European Union's Data Protection Directive impact my business?
* Will my company be able to handle the costs of complying with European demands?
* What impact will it have on e-commerce?
TRACK 2: Proven Market Strategies - Entry and Development
Saturday, October 23
2:30 - 3:45 p.m.
The Absolute Essentials
Designed for the beginner international marketer or a marketer who needs a
refresher on the basics, this session offers:
* A step-by-step approach on how to enter a foreign market
* Strategies for researching a market and finding contacts
* How to decide which markets are right for your company
Region Specific Panels
Panels on Asia, Europe and Latin America will delve into the actual
challenges of entering into these markets. Find out how industry leaders
have still profited despite many current and looming cross-border hurdles.
4:00 - 5:15 p.m.
Market Entry and Development for Asia
Sunday, October 24
8:45 - 9:45 a.m.
Market Entry and Development for Europe
10:00 - 11:15 a.m.
Market Entry and Development for Latin America
1:30 - 2:30 p.m.
Measuring the Risks and Rewards of Entering the U.S. Market
This session is designed for marketers from other parts of the world who would like to exploit the opportunities of the U.S. market.
2:45 - 3:45 p.m.
Learning From Market Entry Mishaps
Everyone hears about international strategies and direct marketing campaigns that have been successful, but a lot can be learned from those that have failed.
* Hear the good, the bad and the ugly
* Discover what to avoid and what to be aware of when planning an international marketing campaign
TRACK 3: Internet and New Technology - The Impact on Global Direct Marketing
Saturday, October 23
2:30 - 3:45 p.m.
The Absolute Essentials
Once you have a Web site, you are global! Are you prepared for it?
* Learn how to build a profitable Internet Web site
* Discover how to maximize your profits
4:00 - 5:15 p.m.
So You Have a Web Site -- Now What? How to Use the Net for Global Growth
Are you using the Internet to its full potential? When it comes to the Internet, the possibilities for profit are endless.
* Internet vs. catalogs, which works best?
* What are the new business opportunities generated by Web-enabled call centers?
* How do you really make an Internet strategy profitable?
Sunday, October 24
8:45 - 9:45 a.m.
E-Commerce: Creating an Effective System That Increases Your Bottom Line
Keep up with the latest issues and ideas shaping the future of e-commerce around the world.
* How to attract a global audience and turn these leads into customers
* Find out where different countries stand in their use of e-commerce and Internet deployment
10:00 - 11:15 a.m.
The Proven Benefits of Using the Internet as Another Channel: A Case Study Panel
Hear panelists' experiences, what they've learned from their Internet initiatives and how they have benefitted.
1:30 - 2:30 p.m.
The Internet Forum
Participate in a dialogue with your colleagues and session speakers about the strategies and practical applications you have learned throughout this track.
2:45 - 3:45 p.m.
New Technologies: Foresight into the Internet World
Find out what is just around the corner for the Global Net and what you should be prepared for.
TRACK 4: International Customer-Relationship Management (ICRM)
Saturday, October 23
2:30 - 3:45 p.m.
The Absolute Essentials
Core direct marketing capabilities, such as sophisticated order taking, fulfillment, and customer service, are the foundation for developing lifetime relationships. This session will discuss how they are applied in a global direct marketing campaign.
4:00 - 5:15 p.m.
The Out-Bound Communications: How to Cost Effectively Identify Your Next International Customer
Get up-to-date information on getting the international leads you want within your budget.
* What is the list availability worldwide and how can you find new sources?
* What are international list hygiene issues?
* How to implement an international lead management system
Sunday, October 24
8:45 - 9:45 a.m.
Building a Useful Global Database - How to Prove Its Impact on Your Bottom Line
Knowing how to leverage your database investments can have a significant impact on your bottom line. Learn how to integrate databases with multiple formats and languages, among other issues.
* What you should know about international address formatting standards
* How to avoid the pitfall of "garbage in/garbage out"
* How to successfully use information from diverse databases
10:00 - 11:15 a.m.
How to Achieve a Highly Profitable Customer Response and Retention Rate
Successful marketers are able to optimize the mix between mail, telephone and sales.
* Learn how to further develop international customer loyalty programs.
* Decide whether to outsource your call centers or build them in-house
1:30 - 2:30 p.m.
Implementing a Successful ICRM Program? A Case Study Panel
Panelists will discuss their experiences in international customer-relationship management.
2:45 - 3:45 p.m.
The International Customer-Relationship Management Forum
Have a dialogue with your colleagues and session speakers about the strategies and practical applications you have learned throughout this track.
Sunday, October 24
The Roundtables
A unique opportunity to intimately discuss specific questions you have
concerning some of the major issues for international marketers. Hosts will
facilitate the discussions.
8:45 - 9:45 a.m.
How Postal Services Around the World Can Help Direct Marketers Enter New Markets
10:00 - 11:15 a.m.
How to Find, Hire and Retain the Right People for Your New International Market Entry
1:30 - 2:30 p.m.
What to Do When the International Market You Have Just Entered Has an Economic Crisis
2:45 - 3:45 p.m.
What Impact Will the Move from Direct Mail to Telemarketing and E-Commerce Have on the Way Companies Will Communicate With Customers Globally?
Hear From These Top-Rated Speakers
(Partial Listing)
Peter Rosenwald
Direct Marketing
Vice President,
Grupo Abril
Peter Jupp
Chairman,
Infocore
Michael Saray
Director Latin Markets,
International Masters Publishers
Nancy Wagner
Director International Business Development,
Seton Identification Products
Frank Ward
International Marketing Director,
Neo-Tech Worldwide
Ian Hughes
Marketing Director,
MM Group
Eileen Fraser
Director,
Carparts.com
Mary Teahan
VP, Marketing,
Correo Argentino
Sheryl Stopka
President,
SAS Global Direct
Paul Skinner
Business Development,
Acxiom
Robert Howells
Director, International Business Development,
Harte-Hanks Response Management
Sheila Donovan
VP, Sales & New Business,
Global-Z International
Mike Gibson-Sharpe
VP, Marketing
British Telecommunications
Charles Prescott
VP,International Business Development & Government Affairs
Direct Marketing Association
Joseph Furnia
President,
Intelitec
Stacy Parks
Director, Marketing
Agora International
Tim Westnell
Director, International
Payment Services
Sergio Charlab
Editor-in-Chief
Reader's Digest Brazil
Yvonne Brandon
Global Direct Marketing Manager
IBM Software Group
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