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Kick off an intense and exciting conference experience total-immersion
style -- head for The DMA Pre-Conference Weekend Events. Concentrate on your
particular area or cruise all four to get an overview of the industry. And
remember -- when you sign up for one weekend event, you can attend sessions
in the other three for free!

| 1:00 - 2:00 p.m. | Weekend Opening General Session** |
| 2:30 - 3:45 p.m. | Weekend Concurrent Sessions |
| 4:00 - 5:15 p.m. | Weekend Concurrent Sessions |
| 7:00 - 8:30 p.m. | International Reception (Royal York Hotel/Canadian Ballroom) (For DMA invited guests and Weekend Conference delegates only.) |


| 8:00 - 8:45 a.m. | Continental Breakfast |
| 8:45 - 9:45 a.m. | Catalog Weekend Opening General Session & Weekend Concurrent Sessions |
| 10:00 - 11:15 a.m. | Weekend Concurrent Sessions |
| 11:40 a.m. - 1:10 p.m. | Weekend Luncheon & Presentation** |
| 1:30 - 2:30 p.m. | Weekend Concurrent Sessions & Annual Early Bird Sessions |
| 2:45 - 3:45 p.m. | Weekend Concurrent Sessions & Annual Early Bird Sessions |
| 4:00 - 6:30 p.m. | Grand Opening Reception in Exhibit Hall |
| 6:30 - 8:00 p.m. | ECHO Awards Ceremony |
* Schedule subject to change.
** Simultaneous translations available in French, Portuguese and Spanish
All official program events will occur within the Convention Centre, unless otherwise noted.
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