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KEYNOTES

weekend keynotes set the tone

Weekend Opening General Session  Saturday, October 23 1:00 - 2:00 pm

Chuck Martin: What Lies Ahead for the Industry
Chuck Martin -- author, lecturer, and recognized expert in online publishing -- is Chairman of Net Future Institute, a U.S.-based think tank focusing on the future of the Internet and e-commerce. He'll talk about how to cope with the changes that lie ahead in the industry.


Weekend Luncheon & Presentation* Sunday, October 24 11:40 a.m. - 1:10 pm

Richard Teerlink, Driver of Harley-Davidson's U-Turn
Don't miss this chance to hear from Richard Teerlink, Board Member and Former Chairman of Harley-Davidson. Called "one of corporate America's most powerful people" by Forbes magazine, he reestablished the Harley-Davidson brand as a respected world leader in motor transport.


Catalog Weekend Opening General Session Sunday, October 24 8:45 - 9:45 am<

Growing a Small Mail Order Business From the Ground Up!
Keynote Speaker: Bob Allen, President, The Vermont Country Store
The Vermont Country Store began in 1946 with a black and white catalog containing 16 items. More than 50 years later, it's still being circulated. Bob Allen will chronicle the rapid growth period of the 1980s. He will also review the significant changes since 1994 that are defined by a special blend of entrepreneurship and strategic planning.



*Simultaneous translation available in French, Portuguese and Spanish.





Questions regarding Annual?
Call: 212.790.1500 Fax: 212.302.7643
E-mail: registration@the-dma.org

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