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At last year's DMA Annual Conference & Exhibition in Toronto, hundreds of companies like yours exhibited to an international crowd of more than 14,000 marketing professionals. Attendance at this year's event in New Orleans promises to break all records -- with more direct marketers than ever, who need the new products and services you offer to keep up with this rapidly evolving industry.
That's a strong cue to any company that sells what direct marketers need to survive and compete. It's a serious market:
- In 1999, direct marketers generated $1.53 trillion in sales.
- Projected to grow 8.8% annually, between now and 2004, these sales will exceed the 5.3% sales growth in the overall U.S. economy.
- Over $176.5 billion was spent on direct response advertising in 1999 alone.
Be among more than 500 savvy exhibitors who know the year's best opportunity when they see it. Reserve your space today! This is your opportunity to develop valuable relationships among the top-level buyers in business-to-business, consumer, catalog, and global direct marketing.
This is the industry's biggest event ever -- make it your biggest event, too.
The exhibit floor at The DMA Annual will be packed with prospects who have significant spending potential. The business you attract here can have a powerful impact on your business all year long.
DMA Buyers Have Spending Power
(Annual Sales Volume)*
* The DMA 82nd Annual Conference and Exhibition Evaluation Survey
DMA Draws the Decision Makers**
** The DMA 1999 Annual Post-Conference Attendee list.
Exhibitions are among the most effective selling tools but consume far less of an average marketing budget. Check out the facts.
- Nearly 10 out of 10 attendees rate exhibitions as the number one most useful source of purchasing information.
- Three out of four attendees find new suppliers and ask for price quotes at expositions.
- Compared to advertising and direct mail, exhibitors say that exhibitions provide the most effective means for: Entering new markets; Generating the most sales leads; Promoting brand awareness and company image.
- Ninety-one percent of attendees say that exhibitions are extremely useful -- to see what a product looks like and evaluate how it works.
*Center for Exhibition Industry Research
The direct marketing industry continues to change and expand at an astonishing rate, and direct marketing professionals must find new tools and services to be competitive. Here are the categories that buyers are most interested in:
| Advertising agencies Alternate response media Business equipment manufacturers and distributors Business-to-business Cable TV systems Clubs and continuity programs Collection agencies Color separators Computer service bureaus Computer software systems Consulting services Consumer financial services Consumer periodical publications Consumer products and services (including mail order catalogs) Database management systems Database marketing hardware and software Database service bureaus Desktop publishing services and equipment Dimensional direct response packaging Direct marketing agencies and consultants Direct marketing books, printed or recorded material Direct marketing financial services Direct marketing industry wholesalers, distributors and dealers Direct marketing media Direct marketing periodical publications Direct response TV services Electronic marketers Envelope and order form printers Envelope manufacturers and distributors Fax-on-demand and broadcast services Financial and credit services Fulfillment systems and services Full service direct marketing |
Inquiry and lead generation Interactive communications services and software International distribution Internet products and services Lettershops and direct mail printing List brokers, compilers and managers Lists and related services Magazines, books and publications Mailing services/lettershops Management consultants Market research Marketing consultants Multimedia direct marketing solutions Online communications services Packing and shipping supplies Paper merchants and manufacturers Paper mills and distributors Photographic equipment and services Photography and design services Potential business locations Premium/incentive sales and distribution Pre-press equipment and services Print services Printers Private delivery Product delivery systems Sheet-fed and web printers Software Specialized information services Specialized media services Telephone marketing services Video duplication firms Video marketing services |
The Exhibitors
"Customers at this event are talking to us not only about the Net, but traditional direct marketing as well."
- Experian
"It's the biggest direct marketing show in the world. All the top executives are here."
- United States Post Office
"This is our first year at the show. This is where it's all at. Where the key people in the industry are."
- New Yorker Magazine
"This is probably the biggest show we can be at."
- Flonetwork
And the Attendees
"Excellent! Great sessions, great speakers, well organized ... looking forward to New Orleans."
- CooperDirect Advertising
"Provided up-to-date information on vital issues impacting the ... industry ... It was an invaluable learning experience."
- T.D. Waterhouse
"(Being at this event) is like being a kid in a candy shop - where to go first, what to learn first!!"
- Hammond Groves
**Taken from actual interviews at 1999 DMA Annual
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