The Web is moving the edge, shaking up the way marketers conduct business and reach customers, and presenting big opportunities as well as big challenges. DMA President & CEO H. Robert Wientzen will set the stage for the conference with a presentation on the evolution of online marketing, focusing on how marketers are successfully importing "the best of the past" into the e-marketplace of the 21st century. Since being appointed President and CEO of The DMA in October 1996, H. Robert Wientzen has worked to position the industry and the association into the emerging e-business marketplace. Prior to his DMA appointment, Bob served as CEO/Chairman of Advanced Promotion Technologies. Before that, he enjoyed a 27-year career at the marketing giant Procter & Gamble, where he pioneered its direct marketing efforts and helped develop what is regarded as the world's largest consumer database. According to the US stock market, Sabre is worth more than American Airlines, Microsoft more than General Electric, and Amazon.com more than the rest of the bookselling and publishing industries put together. This reflects more than passing fashion, and more even, than the emergence of a new medium for communication and commerce. There is a fundamental sense in which information is the "glue" that defines businesses and binds together supply chains, consumer franchises, and organizational structures. Under the impact of qualitatively new technology, that glue is melting. A new economics of information is driving the "deconstruction" of business relationships, with massive implications for the structure of industries and for competitive advantage. And it is only just beginning. In this high-level keynote presentation, Philip Evans will draw on his research to discuss how these new economics of information define the managerial agenda for the coming decade. Evans is a Senior Vice President with the Boston Consulting Group, and co-leader of BCG's practice focused on the new economics of information. He consults with CEOs of corporations in America and Europe in the consumer goods, media, high technology, and financial services industries. Evans is co-author of three Harvard Business Review articles one of which, "Strategy and the New Economics of Information" won a McKinsey Prize, which is awarded annually for the best contributions to the Review. Blown to Bits, his book on deconstruction and the new economics of information, was published by the Harvard Business School Press in October 1999. The battle for Internet consumers is heating up. Companies that want to stay alive and thrive must act now or never. In her new book, Now or Never: How Companies Must Change Today to Win the Battle for Consumers, Modahl details the three factors that will determine the online victors: a thorough understanding of Internet consumers, a readiness to exploit new business models, and the ability to defy traditional business practices. In this content-rich keynote presentation, Modahl will show you how old and new companies must change the way they think about the Internet now. As Vice President of Research, Mary's research and consulting work in the Internet economy spans media, retail, financial services, consumer computers and networks, interactive software technologies, and business trade. Mary is an influential and often-quoted analyst. She has been profiled in The Wall Street Journal and Wired magazine and has appeared as a guest on CBS, National Public Radio, CNNfn, and CNBC. Mary joined Forrester Research in 1988. During more than 10 years with the company, she directed its early research on computer networks, and subsequently launched Forrester's practices in new media and electronic commerce.
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