Net.marketing FALL offers you the ultimate flexibility of attending a wide range of important conference sessions. The four comprehensive tracks contain sessions of special interest to a variety of marketing disciplines. You're invited to cross from one track to another throughout your conference experience.
Is your e-commerce shop open for business? Are you applying the finest in customer relationship techniques to your electronic customers? Learn how top companies are successfully selling, serving, and building loyalty with online customers.
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| Full-Day Pre-Conference Workshop | Improving the Online Customer Experience |
| Intensive | Merchandising Tools -- The Secret to Successful E-commerce |
| Intensive | Letting Them Come Behind the Counter: Bringing Customers into Your Inner Sanctum |
| Intensive | Integrating Your Database in Light of New Channels, New Data and New Contact Strategies |
| Intensive | Customer Service Strategies Online |
| Intensive | Effective E-merchant Direct Marketing Case Studies |
| Intensive | E-commerce Data Mining -- The Bridge Between Number Crunching and Revenue Generation |
| Case Study | Creating Win-Win Relationships with Strategic Partnerships |
| Tips on Building the E-commerce Platform and Enabling Integration with your Legacy System | |
| Localizing Your Web site for Multilingual and International Audiences | |
| Putting the Virtual Supply Chain to Work for Online Merchants | |
| E-commerce Solutions: Technologies that Will Change the Way You Do Business | |
| E-care -- Bridging the Online Communication & Customer Support Gap | |
| Open Forum Roundtable | Impulse Selling on the Web |
| Open Forum Roundtable | Integrating Community with E-commerce |
You may have the most advanced e-commerce site in your category, but if you're not driving traffic to the site, it's worthless. Learn how to fill the pipeline through such means as online advertising, e-mail marketing, and affiliate marketing. Understand all of your options, from banner ads to online sponsorships and interstitials, and how to measure the investment in each.
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| Full-Day Pre-Conference Workshop | Maximizing Your E-mail Marketing ROI |
| Full-Day Pre-Conference Workshop | Bringing in the Buyer -- The Ins and Outs of Advertising Online |
| Intensive | Integrated Marketing -- How to Develop a Successful Offline/Online Media Mix |
| Intensive | Global Marketing -- How to Develop and Maintain a Successful Global Web Presence |
| Intensive | Measuring E-mail Marketing ROI |
| Intensive | Best Practices in Affiliate Marketing |
| Case Study | Mining Your Own Business -- Targeting Communication According to Your Customers' Preferences |
| Open Forum Roundtable | Progressive Media Buying Techniques |
| Case Study | Bringing Precision to E-mail Marketing |
| Building Your Brand Using Edgy Net Marketing | |
| Case Study | Sold! eBay Drives Customer Retention with E-marketing |
| Media Buying 101 | |
| Broadband and Enhanced E-mail Marketing | |
| Measuring Online Advertising ROI | |
| Direct Marketing Through Enhanced TV | |
| Case Study | Delta Airlines Takes Off With E-mail Marketing |
All business-to-business marketers know that their marketing practices differ widely from those of consumer marketers. Examine Internet marketing techniques crucial to survival in the explosive business-to-business E-commerce landscape. Network with others who are grappling with the same issues you are.
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| Full-Day Pre-Conference Workshop | Business-to-Business E-commerce |
| Intensive | The Ins and Outs of Online Business Portals and Marketplaces |
| Intensive | Building Virtual Business-to-Business Relationships for Maximum ROI |
| Drag, Drop, Click & Ship -- Redefining Business-to-Business Order Fulfillment | |
| Case Study | Mailbox to Metatag -- Old and New Tools to Build Business-to-Business Web Traffic |
| Accelerating Business-to-Business E-mail Campaign Effectiveness | |
| Case Study | B2B 1:1 -- How Lotus Customizes the Web Experience |
| Case Study | Maximizing the Web to Better Interact with Partners |
| Open Forum Roundtable | Keeping your Best Business-to-Business Customers Loyal Using Integrated Marketing |
Your online investments are worth as much as the strategy behind them. Tackle such tough issues as how to find and maintain top talent, how to build strategic partnerships, the economics of e-commerce investments, and the organizational changes that come with the addition of electronic sales. Learn to identify and solve the unique challenges of multi-channel marketers.
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| Full-Day Pre-Conference Workshop | Marketing Strategy Development for the Web |
| Intensive | Internet Economics -- Keys to Proper Measurements of E-commerce Investments |
| Intensive | How to Succeed with Multi-Channel Marketing |
| Intensive | Digital Agency Shoot-Out |
| Recruiting and Maintaining Top Notch Talent | |
| Effective E-mail Outsourcing -- Marketing and Customer Service | |
| Open Forum Roundtable | How Internal Roles and Responsibilities Need to Shift as Sales Shift from Traditional to Electronic |
| State Relations: The Value of Goverment Relations to Your Bottom Line | |
| Choosing the Right Online Direct Marketing Agency | |
| Making Online Partnerships and Alliances Work | |
| Law Enforcement and Security Online | |
| Analysis Paralysis -- What to Do With the Mounds of Information You Collect |
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