| Challenge | GW Graduate Programs Near You, a division of GW University, is responsible for marketing more than 30 programs administered by many colleges and divisions in the University, many located in multiple locations. We were called in to create a new branded site for the division, configured for instant searchability and ease of use. The scope of information called for a data-driven site; however, GW's in house web division did not permit the use of a CMS (content management system). |
| The Goals |
  | To create a site with a unified GW Near You branded personality throughout; |
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| To develop templates for landing pages that GW staff could easily update for various promotional initiatives; |
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| To allow for GW in-house text updating throughout the site; |
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| To create streamlined methods for content transfer from various sources; |
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| To provide optimum searchability and ease-of-use for each program, both program-specific and university-wide. |
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| The Solutions |
| Develop a dynamic Flash-driven home page that touts benefits common to all programs in the division. |
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| Create a mini-site for each program, highlighting its unique features, benefits, location, and requirements. |
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| Design and construct graphic templates for all sections to allow for in-house additions, deletions. |
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