Join DMA President & CEO, H. Robert Wientzen, for an overview of the profound impact of Web-based marketing on today's consumer. His focus: how the most successful marketers are strategically mixing traditional and new business models to connect with their target markets. Bob will provide an essential heads-up on emerging trends and opportunities in today's customer-centric Digital Era. Don't miss this chance to hear an innovative presentation by an expert in the field. In a market moving at Internet speed, knowing your customers and building back-end capabilities to meet your customers' expectations is critical. The ability to focus on operations capabilities will launch pure-play Internet retailers into the future, allowing companies to naturally and efficiently reinvest in key online consumer value propositions such as deep selection, low prices, trust and security. Join buy.com CEO Greg Hawkins as he explains how to create a sustainable business that leverages the future of the Internet. Succeed in the new digital environment with the help of Alex Pentland, head of the "Things That Think" Project at MIT. Pentland was named "one of the 100 Americans most likely to shape the next century" by Newsweek and is the world's foremost expert on smart environments. He will discuss how next-generation sensors and wireless communications will change the structure of business, culture and global development. Find out what comes after today's e-commerce boom and how to propel your business into the next dimension. In today's high-tech world, with all the promise of "personalization," we communicate more efficiently, but not necessarily better. Elliott Masie takes a humorous look at how people and technology share space. He'll examine your relationships with customers and co-workers, and how technology will transform them. As an internationally recognized futurist, humorist and author, Masie has published a dozen books including Learning in the Digital Age.
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