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Branded Design + Direct Marketing = RESULTS
Presented by Sarna Marcus, President of The Page Group, Inc., and Alexis Heins of Tower Marketing, at the UCEA Marketing Seminar, February, 16, 2006 in San Francisco, California.
For this presentation, we pair up an award-winning creative director with a top direct marketing guru to prove that, when their worlds collide, magic happens. Sarna Marcus and Alexis Heins each share key strategies in this presentation that combine to produce double-digit increases in results, increased brand equity, and a strong return on investment.
Download the slides as a PDF file
TEN TIPS FOR INCREASING THE IMPACT OF YOUR PRINT MARKETING
Presented by Sarna Marcus, President of The Page Group, Inc., at the UCEA Marketing Seminar, February 17, 2006 in Sarasota Florida.
These days, everyone's focus is on the web to promote their programs, and that's a good thing. However, your printed promotional mailings still play a central role. And they're expensive, so they'd better do their job. The ten tips presented in this PowerPoint presentation include rules for avoiding false economies, for captivating your prospect, and for increasing response rates — hard rules that help you increase your response rates and your marketing ROI.
Download the slides as a PDF file
MARKETING CRISIS SOLUTIONS
Presented by Sarna Marcus, President of The Page Group, Inc., at the IAEM Annual Conference & Exhibition on December 1, 2005, in Atlanta, Georgia.
Roll up your sleeves, it is time to work. Develop strategies to deal with real-world marketing crisis case studies. Then find out what the marketing directors really did! Learn advanced marketing skills from peers, and what mistakes to avoid in dealing effectively when you're on the hot seat.
View the presentation (Flash)
Download the slides as a PDF file
CREATING AN EFFECTIVE SUMMER CAMPAIGN
Presented by Sarna Marcus at UCEA Mid-Atlantic Regional Conference, October 5, 2005.
University Summer Sessions provide a unique challenge to marketing professionals: Finding and attracting the right markets for a broad variety of programs. This presentation provides a step-by-step process to help you understand your options and succeed.
View the presentation (Flash)
Download the slides as a PDF file
SARNA MARCUS SHARES MARKETING STRATEGY ON ASSOCIATION RADIO
On March 13 2005, Association Nation featured an interview with Sarna Marcus. Although the focus of the program deals with marketing for trade shows and conferences, the strategies she discusses apply to business and institutional marketing as well. Drawing on her years of experience increasing market share for events, she offered shrewd tips on post-9/11 marketing for expositions and conferences. Hear the 15-minute interview HERE.
If you are having difficulty with this link, click here for more detailed instructions.
POWERPOINT PRESENTATION - SMART TARGETING
At this year's TH!NK conference held on May 8th, Sarna Marcus, The Page Group's Creative Director, presented a seminar on targeting strategies that work when money is tight and sales and attendance are falling or flat. The feedback was great and there were a number of requests for copies of the slides. The slides are now available here in pdf format.
POWERPOINT PRESENTATION - THE EVOLUTION OF A BRAND
At the 2003 UCEA Marketing Seminar, Sarna Marcus, President of The Page Group, and Connie Mokey, head of GW University's GW Graduate Programs Near You, together presented "Six-Year Evolution of the GW Off-Campus Graduate Programs Brand." These are the PowerPoint slides used in that presentation. To view this presentation, click here.
BRANDING eBULLETINS
In our ongoing commitment to help raise the bar in marketing and branding excellence, The Page Group has created the first in a series of eBulletins, free of charge, containing helpful branding tips and tools. Below is a sample, referring recipients to a marketing worksheet customized for their field. If you'd like to subscribe, click here.
 | eBulletin for Adult Learning Marketing Professionals |
| Our July 2001 eBulletin addresses Market Segmentation for Continuing Education. Included is a comprehensive worksheet to help you apply these skills to your particular challenges. We welcome your ideas and feedback. Happy segmenting! |
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| eBulletin for Conferences and Expositions Marketing Professionals |
| Our July 2001 eBulletin addresses Market Segmentation for Conferences and Expositions. Included is a comprehensive worksheet to help you apply these skills to your particular challenges. We welcome your ideas and feedback. Happy segmenting! |
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